Blue Lagoon recently released the terrific "Beauty comes from within" TV commercial for broadcast in Iceland. Directors Daniel Freyr Atlason and Börkur Sigthorsson on behave the Agency Döðlur, approached Reykjavik IO this summer about collaboration on this very original TV-commercial. The commercial is a journey through geological micro-landscapes of Icelands unique nature that make up the raw ingredients of the Blue Lagoons product line, through the Blue Lagoon lab and to finally arrive on the bathroom-shelf. The project could not have been more in enjoyable to work on and the result speaks for itself.

Reykjavik IO would like to thank everyone who collaborated on this excellent project, special thanks to the Directors Daniel and Börkur for having the guts to follow their vision and to the people at the Blue Lagoon for having the guts to make it happen.

The Blue Lagoon is one of the wonders of the world. The origin of Blue Lagoon geothermal seawater and its active ingredients silica and algae is in the volcanic earth from sources as deep as 2000 meters. The Blue Lagoon skin care line is based on its geothermal seawater known for healing effect and positive effects on skin. Directed by: Daniel Atlason & Börkur Sigþórsson Dop: Erlingur Cassata Executive Producer: Karl Ágúst Guðmundsson Art Director: Harry Jóhannsson / Irma Editor: Karl Ágúst Guðmundsson Ac: Eiríkur Júlíusson Lights: Ásgrímur Guðbjartsson Make up: Fríða María Costume design: Hulda Halldóra Tryggvadóttir VFX: Jörundur Arnarsson / Reykjavík io Colorist: Eggert Baldvinsson / RGB Sound design: Huldar Freyr Arnarsson Composer: Úlfur Eldjárn Model: Thelma Thormarsdottir / Eskimo models Agency: Döðlur Creative Directors: Daniel Atlason & Hörður Kristbjörnsson Copywriters: Daniel Atlason & Benedikt Hauksson Art Director: Bjarki Atlason Design: Hrefna Sigurðuardóttir Produced by Döðlur for Blue Lagoon Skincare 2014. / Döðlur.is